Webs of Influence: The Psychology of Online Persuasion

Type

Book

Authors

Nathalie Nahai

ISBN 10

0273772953

ISBN 13

9780273772958

Tags

Retailing, Leadership, E-commerce, Communications, Web Marketing, Web Design, Business Communication, Computer Science

Description

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results. - from Amzon

Number of Copies